Volume 3, Issue 1 - Oct 2022
| Article Title:A survey on post Covid impact of IoT on cloud | |
| Author(s): : Aadhinarayanan N.V, Dr.P.Vijayakumar | |
| Abstract: Despite the current Covid-19 pandemic, the Internet of Things industry is growing, and it is estimated that around 30 billion IoT connections will exist by the end of 2025. Advanced smart sensors, cloud computing, big data, lightweight communication protocols, server programs, and web development tools are the enabling technologies that accelerate the development and deployment of domain-specific IoT systems. These interconnected devices can bridge the gap between the physical and digital worlds to enhance life, culture, and productivity. | |
| Keywords: Cloud data storage, Big data, IOT, Smart devices |
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| Article Title:Problems in Online Shopping: A study with Reference to Thoothukudi | |
| Author(s): : Dr. R. Nirmala | |
| Abstract: Every person's shopping habits and preferences are unique, and these in turn are shaped by the psychological and social factors that play a role in the decision-making process regarding what to buy. As a result, each person's consumer behaviour is distinct from that of other people. In today's world, interactive forms of media such as the World Wide Web are enjoying ever-increasing levels of popularity, which is driving this trend forward at a breakneck speed. Over the course of the past decade, the majority of commercial enterprises have kept pace with advances in technology. The use of technology (specifically, the computer) to improve the effectiveness of marketing activities is known as online shopping or marketing. The transformation of the Internet from a research tool into a free network that anyone can use has led to the evolution and tremendous growth in usage of the Internet. This has led to the deregulation of the Internet, which has made it possible for anyone to use the Internet. This has led marketers to become more open to the idea of using the Internet as a marketing tool. People are swayed to purchase products after being exposed to advertisements posted on social media websites, which in turn generates revenue for the businesses involved in the transaction. The current research will provide a perspective on the challenges that consumers in Thoothukudi face when attempting to purchase clothing products via advertisements found on social media platforms. | |
| Keywords: Consumer Behavior, Online shopping, Clothing Products and Social Media Advertisements |
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